Grace Rizza, founder and CEO of Identity Dental Marketing of San Diego, is committed to helping dental professionals achieve measurable growth through strategic, ethical marketing. Her career began as a Marketing Director for a multi-location dental practice, where she successfully tripled new patient numbers in just three months—without increasing the marketing budget. This success fueled her passion for dental branding, patient acquisition, and practice growth, leading her to develop innovative marketing strategies that have transformed dental practices nationwide.

In 2009, Grace launched Identity Dental Marketing to provide customized marketing solutions tailored specifically for dentists. Her engaging, informative presentation style has made her a sought-after speaker at major dental industry events, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting, and the Greater San Diego Dental Meeting.

Recognized as an expert in dental marketing, Grace has been featured in leading industry publications, including Practice Booster’s Insurance Solutions Newsletter, and served on the ADA’s 2016 Dental Marketing Expert Panel. Her expertise spans multiple areas, including SEO, website optimization, branding, patient communication, community outreach, direct mail marketing, and staff training, all designed to help San Diego dental practices grow and succeed.

As the host of Dentistry’s Growing with Grace, a podcast and Facebook group dedicated to dental business development, Grace shares practical strategies and expert insights to help dentists navigate the ever-changing marketing landscape. Her innovative approach has helped countless dental practices increase profitability and establish strong, recognizable brands.

For dentists looking to expand their patient base and enhance their online presence, Identity Dental Marketing of San Diego offers tailored, ethical, and results-driven marketing solutions. Contact Grace today to learn how strategic marketing can help your practice thrive.